How to be #1 in Google Local/Maps Search

By Santa Barbara Event Professionals on Jul 23, 2018 in Events

Presented by Michael Kramer, CEO, Ameravant Web Design Studio

Event was free for SBEP members and $20 for guests: join SBEP and fire up your business!

How to be #1 in Google Local/Maps Search Presentation

Presentation Location:

High Sierra Grill
521 Firestone Rd.
Goleta, CA 93117

Michael introduced steps SBEP members can take to improve their Event business' position in local organic searches, addressing the following topics:

  1. Google wants to promote “Local” business and tries to verify the most “Local” business in each keyword category. Google then displays the top 3 listings in their Google Local Map, that displays just under paid ads on the first search results page, and before organic search results.

  2. What you need to be considered a Local business:

    1. A Verified Google Business Directory Listing.

  3. What helps to promote your Google Business Directory Listing:

    1. Complete Company Profile.  See listing of information below.

    2. Listing in other Top Level Directories, like Bing, Yahoo and YellowPages.

    3. Consistent information about your company in all directories.

    4. Link back text from Top Level Directories back to your website.

  4. 76% of location search users visit a business within a day and 28% of those location searches result in a purchase.

Michael encouraged taking actionable steps so you can manage your directory and online presence: SBEP members left inspired to explore the exciting world of Search Engine Optimization, and powering up their rankings!

Test Your Event Business Category and See How You Show Up Now!

  1. Find your event business' category on the SBEP website (e.g. are you listed under "Photography" or "Catering"?)
  2. Type Santa Barbara Your Business Category into your browser bar

Find where you stand in local search and contact Michael Kramer to find out more about how Ameravant can help you power up your online presence!